One of the questions I was asked most consistently is, "How do you choose to market yourself?" It's difficult to answer since it is you, and only you, that has access to not only the intimate knowledge of who you truly are but also the reality of how you want others to perceive you. Make no mistake, those two personas are not always the same person, so in an effort to discover what motivates each persona, I want to know what your passions are.

Step One. Do it yourself. 
Step Two. Your first version sucks.